Introduction

The concept of social media is of growing interest to business and industry across the UK. Business strategists, decision-makers and consultants are all seeking knowledge and information on how to most effectively engage with and make profitable use of social media (Kaplan and Haenlein, 2010).

As a result employers are placing increasing emphasis on social media literacy in the workplace. Based on this rationale, engaging with social media and related collaborative group interaction is a fundamental skill well worth developing.